[Case 01] Set Hub · Los Angeles

Five booking channels.One schedule.

Set Hub Collective runs a 16-set photo and video studio in Downtown Los Angeles, rented through Peerspace, Giggster, its own website and direct requests. We built the system the whole studio now runs on — CRM, booking engine, guest portal and AI access — and we keep running it in production.

Client
Set Hub Collective
Location
Downtown Los Angeles, CA
Industry
Photo & video production studio
Scope
CRM · Booking engine · Guest portal · AI
Website
nextupcreators.us ↗
5Booking channels, one schedule
19Set calendars in sync
26AI tools via MCP
42Zero-downtime migrations
2,440+CI automated tests
100%Releases behind a DB backup

[01] Before

Four inboxes,
nineteen calendars.

The studio grew faster than its tools. Every channel worked on its own, and keeping them in agreement was a manual job that one tired evening could break.

01

Bookings arrived everywhere

Peerspace and Giggster by email, website bookings as Stripe payments, regulars by text and email — each in a different place, each re-typed by hand.

02

Calendars out of step

One Google Calendar per set, plus the whole studio that overlaps every set inside it. Marketplaces, scripts and people all wrote to them — one missed update and two crews arrive for the same room.

03

Money without context

Payments landed without the booking behind them; marketplace payouts had to be matched to guests line by line.

04

Work living in chats

Requests, follow-ups and crew tasks were spread across messengers and spreadsheets, with no single view of what is booked, paid and done.

[02] What we built

One system
for the whole studio.

A custom platform on Next.js, strict TypeScript and PostgreSQL. Each module replaced a manual routine — and none of them depends on a person remembering to do something.

01 Core

CRM & booking engine

Guests, bookings, a request pipeline from first message to deposit, crew tasks with checkpoints and deadlines, and roles for the owner, managers and staff.

02 Intake

Peerspace & Giggster mail

Marketplace emails are read by deterministic rules — no AI guessing — and the sender is verified. New bookings, moves, cancellations and payouts land in the schedule by themselves.

03 Payments

Website checkout

Signed Stripe webhooks turn every paid checkout into a confirmed booking with a line-by-line price breakdown. Refunds and failed bank payments raise a task.

04 Sync

19 calendars, no clashes

The system is the source of truth for every set calendar and the whole-studio calendar. Overlapping bookings are refused inside locked database transactions.

05 Guests

Direct booking portal

Regulars book and pay without marketplace fees: live availability, add-ons, monthly memberships with included hours, prepaid hour packs, gift cards, messages and receipts.

06 Capture

From any message

Managers drop a text, voice note, photo or PDF; templates and rules turn it into a booking, task or expense. AI steps in only where there is no text to read.

07 AI

Claude & ChatGPT via MCP

The team works with the CRM from their AI assistant through OAuth 2.1 + PKCE, with the same roles as the web app. 26 tools — none of them can delete.

08 Team

Mail, push & reminders

Guest confirmations and entry instructions from the studio's own mailbox, team digests, web push and deadline reminders — on desktop and iPhone.

[03] How it fits together

Everything in.
One truth out.

Every channel writes into one database. Calendars, guests and the team only ever read from it — so there is exactly one answer to “is this set free?”.

In

  • Peerspace email
  • Giggster email
  • Website Stripe
  • Direct requests email
  • Guest portal book & pay
Set Hub core

One schedule

PostgreSQL with locked transactions: a booking is either free and written, or refused.

  • Double bookings refused by design
  • Every change in the audit log
  • Backup verified before each release

Out

  • 19 set calendars Google
  • Guests email · receipts
  • Team push · digests
  • Claude · ChatGPT MCP
  • Owner dashboard money

[04] How we work

Shipped weekly,
never blind.

The owner sends feedback; the next release answers it. Nothing goes live without tests, a review and a way back.

Weekly

Releases from feedback

Requests from the owner and the managers become production releases within days, not quarters.

Before each release

Verified backup

A database snapshot is taken and restored as a test before every deploy, with the previous build ready for rollback.

Every change

Tests first

New email formats and edge cases become automated tests on anonymised samples before the code that handles them.

Continuous

Security review

OWASP review, hash-only secrets, signed webhooks, rate limits and short-lived tokens for every integration.

[05] Outcome

The studio runs
on one system.

  • Every channel lands in one schedulePeerspace, Giggster, the website, direct requests and the guest portal.
  • Double bookings are refused by the systemNot caught by a person after the fact.
  • Regular guests book directMemberships, hour packs and gift cards — without marketplace fees.
  • The team works from anywhereBrowser, iPhone or their own AI assistant — with the same permissions everywhere.
Next.jsStrict TypeScriptPostgreSQL + PrismaStripe subscriptionsPeerspace & GiggsterGoogle Calendar APIClaude & ChatGPT MCPSwiftUICloudflare

Running a studio or venue
on three platforms at once?

Tell us how bookings reach you today. You talk directly to the architects who built this system.

Start a project [email protected]